Hard Head, a rugged, innovative, outdoor gear company sports a logo cool enough for all adventurous spirits. I created Hard Head with the specific idea that the logo would be central and play a big part in the company’s identity. Outdoor clothing and gear are becoming everyday street wear so I wanted to create a logo people would want to rep. The logo exemplifies that Hard Head gear will stand up to the terrain but is also cool and memorable, making people want to be seen wearing it. The logo creates a lasting impression for the brand and all the adventurous spirits out there.